Bed & Breakfast Inns to Ramp Up Marketing
The accommodations industry is beginning to emerge from a long downturn in both business and leisure travel. Operators are turning to new media formats to promote their best features and to engage with...
View ArticleMore Hotels to Market to Women Business Travelers
Earlier this year, several research shops predicted the return of business travel. The corporate travel budget may be back but expenditures are still carefully watched. To eke out as much profit as...
View ArticleMarketers to Position Cruises as High-Value Vacations
Cruise lines and travel agents are eyeing a lucrative market as more consumers say they plan to take an initial or repeat cruise. Despite increasing capacity by over 8% last year, operators reported...
View ArticleNew Travel Marketing Partnership Aims for International Visitors
In 2010, the U.S. Congress established the Corporation for Travel Promotion (CTP) with the dual goals of marketing U.S. travel to an international audience and boosting job creation to support the new...
View ArticleTravel Marketers to Target Online Audience by Age Group
The summer travel season may be winding down but consumers are already making plans for the busy holiday season and into January of next year. Much of today’s leisure travel is planned through online...
View ArticleTravel Marketers Discover the Allure of Search
When consumers are looking for the best hotels or airfares these days, they mostly turn to their computers. Travel marketers have noticed. So far this year, spending on the travel category has...
View ArticleTravel Providers to Up Online Marketing to Reach Leisure Groups
The economy may be straining household budgets, but there is still a group of consumers determined to travel. While these travelers are becoming ‘resourceful’ in planning their trips, marketers can...
View ArticleHotel and Conference Center Industry Outlook Improves for 2012
Recently, the Global Business Travel Association (GBTA) reported that business travel will grow 4.3% in 2012 and reach $260.9 billion. The U.S. Travel Association is expecting a slightly smaller...
View ArticleHotels Promoting New Business Traveler Services
The typical hotel focuses on two segments of the travel industry: business and pleasure. The corporate travel budget has recovered somewhat since the recession ended, but hotel operators are using new...
View ArticleTop Opportunities/Challenges Ahead for Zoos and Aquariums
Ad-ology Research recently updated their Industry Marketing Insights report for Zoos and Aquariums. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for...
View ArticleCruise Marketing Now a Year-Round Endeavor
Despite the recent high-profile cruise ship disaster that took place off the coast of Italy, consumers will still be looking to book passage to their favorite destination. The industry has changed...
View ArticleTop Opportunities/Challenges Ahead for Racetracks
Ad-ology Research recently updated their Industry Marketing Insights report for Racetracks. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the...
View ArticleTop Opportunities/Challenges Ahead for Golf Courses
Ad-ology Research recently updated their Industry Marketing Insights report for Golf Courses. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the...
View ArticleTop Opportunities/Challenges Ahead for Cruise Ships
Ad-ology Research recently updated their Industry Marketing Insights report for Cruise Ships. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the...
View ArticleTop Opportunities/Challenges Ahead for Casinos
Ad-ology Research recently updated their Industry Marketing Insights report for Casinos. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the...
View ArticleTop Opportunities/Challenges Ahead for Bed-and-Breakfast Inns
Ad-ology Research recently updated their Industry Marketing Insights report for Bed-and-Breakfast Inns. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry...
View ArticleTop Opportunities/Challenges Ahead for Convention and Visitor Bureaus
Ad-ology Research recently updated their Industry Marketing Insights report for Convention and Visitor Bureaus. The following are the predicted Top 3 Opportunities/Challenges from the report for this...
View ArticleTop Opportunities/Challenges Ahead for Amusement and Theme Parks
Ad-ology Research recently updated their Industry Marketing Insights report for Amusement and Theme Parks. The following are the predicted Top 3 Opportunities/Challenges from the report for this...
View ArticleTop Opportunities/Challenges Ahead for Zoos and Aquariums
Ad-ology Research recently updated their Industry Marketing Insights report for Zoos and Aquariums. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for...
View ArticleTop Opportunities/Challenges Ahead for Boat Builders
Ad-ology Research recently updated their Industry Marketing Insights report for Boat Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the...
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